Magimix is a heritage brand with values firmly embedded in the traditions of durable design, built to last. Particular attention is paid to the quality of materials and components to ensure that all domestic appliances last at least ten years when used in a domestic kitchen, though most products comfortably outlive this. All motors within food processors, blenders and juicers are guaranteed for 30 years.
From the outset, sustainability has been an inherent part of the Magimix ethos and remains at its heart today. Magimix reject any ‘throw away’ culture, instead focusing on quality – their most significant and enduring contribution to waste reduction lies in their manufacture of products that are built better to last longer. They also encourage consumers to rediscover the joys of home cooking via new products and corporate communication which helps to cut the volume of food packaging as well as food miles.
Magimix products are engineered for efficiency – the more efficient a product, the less energy it uses. Furthermore, all products feature a stand-by function or power-save mode so that when it is not in use, no electricity is being consumed.
Environmentally-friendly solutions are adopted in every area of business and Magimix actively involves all employees in programmes designed to improve environmental performance.
Building better to last longer has been a core value for over half a century and, like a Magimix motor, it remains stronger than ever.